24i Media, a leading provider of multi-screen TV apps, today announced the launch of SmartOTT Backstage, a powerful Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter personalized recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions.
SmartOTT Backstage is a cloud-based and modular system that sits between the clients’ video backend system and their front- end applications, a robust and flexible solution comprised of three core functionalities, an intuitive CMS, a metadata & data-source component and a robust API which enrich and organizes content. Attached to flexible integration points, SmartOTT Backstage handles curated content collections, recommended feeds, scheduling, data-sourcing and metadata whilst providing customers with the opportunity to set up and brand their front-end apps by selection from a rich variety of layout elements and branding options.
“We’re super exited to announce the launch of our leading-edge SmartOTT Backstage,” said Martijn Van Horssen, CEO at 24i Media. “We wanted to empower our customers to take full control over their content and curation, with a comprehensive tool box to manage data for each piece of content, enabling them to meet the demands from their viewers for a personalized service. Our newly launched SmartOTT Backstage enables our customers to leverage the power of metadata and third-party integrations to create a more personalized experience across all devices.”
SmartOTT Backstage enables customers to take complete control of their product and content experience, including key features such as:
- Seamless integrations; The solution further offers a comprehensive suite of connectors that integrate seamlessly with existing systems and partners, allowing customers to enable/disable a range of integrations. For example analytics (Adobe Analytics, Google Analytics) or advertisement (FreeWheel, Google DFP), recommendation, etc.
- Powerful and robust API: The flexible API is designed as an independent component, which is integrated with the SmartOTT Backstage Metadata/Data-source component. It can also connect to any source containing metadata, app configurations, etc.
- An optimized unified point of access for all applications to retrieve app configurations, metadata and additional services not provided by the OVP, such as recommendations powered by Microsoft Azure.
- Metadata enrichment system; a tool to import the metadata from the OVP into the system allowing clients to improve and differentiate their content data
- Data-source and import/export tool for all application related configurations, including but not limited to; Template, Menu, Pages, Sections, Playlists, third party integration configurations
- Personalization – combining user preferences and rich metadata for customized content recommendations.
- Content and metadata orchestration; a query builder & collection editor allowing customers to create curated playlists, meaningful content collections and schedule publishing- for smarter planning and scheduling of content workflows.
- App configuration tool; allowing clients to select the modules & content they want to show on each page of their front-end apps, on any device.
- Intuitive branding tool; enabling customers to incorporate their brand & look across all their apps, on any device, from uploading their logo to posting a promotional message.
- Advanced user & role management; offering possibilities to customize the roles within an application with granular permissions.
- Easily create application pages through a defined set of page blueprints (browse, search, settings), gives customers the freedom to arrange, schedule, order and publish their content as they wish.