Marketron

Marketron provides the technology and services broadcasters rely on to manage revenue, streamline operations, and grow their advertising business. For more than 50 years, Marketron has helped media companies modernize how they sell, manage, and monetize advertising. Our integrated product suite supports the entire revenue lifecycle, from order entry and traffic management to digital campaign execution and advertiser payments. Marketron’s solutions include Marketron Traffic , the industry’s leading broadcast traffic platform; Traffic as a Service (TaaS) , which embeds experienced traffic professionals directly into station operations; NXT Digital , a digital advertising platform built for local broadcasters; and PayNow , a secure payment solution that enables electronic invoicing and online advertiser payments. Together, these solutions help broadcasters improve operational efficiency, accelerate cash flow, and expand digital revenue while maintaining full visibility and control. Visit