AWS Theater

The AWS Theater , centrally situated in West Hall, is dedicated to immersive demonstrations and sessions from AWS technical leaders, partners, and customers on leveraging cloud services and generative AI across media, entertainment, sports and broadcast workflows.  Here you’ll discover real-world case studies on live cloud production, fan engagement workflows, multi-channel monetization strategies, and scalable content delivery.  All are powered by AWS solutions like Amazon Bedrock, Amazon Nova, Elemental Media Services and more. Sample sessions explore how to “Build Entertainment Breakthroughs using Generative AI and the Cloud,” “Beyond Broadcasting: AI, Data Analytics and Personalization,” and partner-led talks from Warner Bros., Paramount and the NHL about innovation in media pipelines. Attendees learn practical approaches to accelerate cloud adoption, optimize production efficiency, and future-proof operations.